On March 5, the first marketing training of Jinggong Technology in 2023, which lasted for two days, was successfully launched. This training invited Sun Guojun, the president of the group, Sun Guanfu, the executive chairman of Jinggong Steel Structure Group, and Zhang Changjiang, the marketing expert of industrial products, to give lectures on the spot. It was held in the form of "online+offline". More than 70 cadres and employees of the company's marketing system participated in the training.

This training focuses on the three themes of "How to be an excellent Seiko", "Key Account Accurate Marketing and Management" and "Win-win Negotiation Skills" to carry out the company's annual core business ideas, strengthen the construction of marketing talent team, improve the professional skills and service level of marketing personnel, and help the marketing team better go to the forefront of the market and fully complete the company's annual business objectives.

Seiko culture boosts people's hearts. In the first lesson of the training, Sun Guojun, the president of the group, gave a live lecture on "How to be an excellent Seiko". From the two aspects of "Seiko culture originated from Seiko steel structure" and "Seiko culture developed from Seiko Holdings", he also explained the development process of Seiko culture in combination with his own experience. An excellent Seiko should have four cultural genes: "dare to be the first, act decisively, break through self, and be strict", take the culture of strivers as the foundation, and lead high-quality development with innovation drive. President Sun's teaching attracted the on-site students to carry out in-depth thinking and discussion.

Consolidate professionalism and lock in the winner. In the second lesson of the training, Sun Guanfu, the executive chairman of Seiko Steel Group, taught the course "Key Account Precision Marketing and Management" to the students, focusing on "clearing the blind area of key account precision marketing, clarifying the core business of key account precision marketing, and locking the key strategy of key account precision marketing", highly refining and integrating the methodology, and at the same time, through the quotation and analysis of a vivid case, The key strategies and skills of marketing are vividly output, so that the trainees can deeply understand the essence and essence of key customer precision marketing through the combination of theory and practice.

Win-win thinking and common development. In the last lesson of the training, Zhang Changjiang, a practical industrial product marketing expert with rich experience in marketing management and education and training, was specially invited to teach the students the "win-win business negotiation skills". During the lecture, he explained and analyzed the "win-win negotiation road map", "take advantage of the situation, clear the way, and optimize the technique" strategy in simple terms, and made a comprehensive analysis of the "negotiation start", "negotiation middle", "negotiation end" and other skills, supplemented by actual marketing cases, to guide the students to actively think, discuss, and find solutions.

This training closely combines theory and practice. The on-site students are divided into seven study groups. They carry out heated discussion and practice on the methods and ideas proposed by the instructor, get inspiration from each other's thought collision, and make common progress in the process of learning and thinking. During the two-day training, everyone learned from each other, discussed collision and grew rapidly. Finally, the fourth group ranked first in the score list and was honored as "excellent team" in this training.

At the end of the training, Wu Haixiang, the general manager of Jinggong Technology, thanked the instructors for their wonderful lectures and made a summary speech. I hope that every marketing team member can make a good summary of the training, deepen understanding, apply what they have learned, actively pursue the best of marketing details, and successfully complete the annual marketing indicators.

Marketing business training is an annual learning event of Jinggong marketing system. The sharing and exchange of this training course is rich and targeted, which effectively improves the professional skills and service awareness of marketing personnel. In the future, Jinggong Technology will continue to hold marketing training on various topics to give more employees the opportunity to further study. Through internal mutual learning and creation, it will strengthen the learning and communication of the marketing team, empower the terminal marketing skills, promote the promotion of product sales, and promote the better, faster and better development of the company's brand.