Background material: The growth and development of enterprises cannot be separated from the influence and traction of the big environment. Since the beginning of this year, with the continuous downward pressure on the macro economy at home and abroad, the real economy of all walks of life has continued to develop after the rapid development in previous years. Adjustment period. In particular, the photovoltaic industry, due to the European debt crisis, the US "double-reverse" trade investigation and other factors, the entire industry has turned sharply, more than 90% of PV companies face the dilemma of production stoppages, production cuts, and losses. On September 6, 2012, the EU also followed the footsteps of the United States and officially announced an anti-dumping investigation on China's photovoltaic solar products, covering the upstream and downstream of photovoltaic products, including crystalline silicon photovoltaic modules, cells and wafers, which is 70%. The Chinese PV companies that export PV products to the EU are undoubtedly worse. Once the EU imposes anti-dumping duties on the Chinese PV industry, it indicates that the downstream PV companies need to face more than just a loss-making reality, but more severe. Bankruptcy threat. At the same time, under the influence of the industrial chain, it will also bring incalculable difficulties to domestic PV upstream equipment and raw material manufacturing enterprises in the future. Under such a severe situation, how to achieve stable development of the real economy has become an important issue of concern to all sectors of society.

On September 13, 2012, Jinggong Technology held a special conference on the development of traditional equipment industry in the conference room of the company. The meeting was chaired by Mr. Sun Jianjiang, the chairman of the company, and the general manager of the company and its subsidiary construction machine, textile machinery branch, Hangzhou special steam three The head of the big industry attended the meeting. This meeting is an important meeting of the company in the situation that the solar photovoltaic special equipment, solar polysilicon wafer and other photovoltaic businesses face a sudden change in the development environment of the industry, how to highlight the encirclement, out of development dilemma, and tap the potential effect on the impact of fluctuations in the photovoltaic industry on the company's operations. On the basis of comprehensively reviewing the current status of the development of the three traditional industries, such as the company's building and building materials special equipment, special textile equipment and special modified vehicles, the conference will focus on how to practice internal strength, expand ideas, find breakthroughs, maintain growth and promote development. In-depth discussion, and put forward the three major traditional business production and operation priorities and growth measures in the next stage.

At the meeting, the company's chairman Sun Jianjiang combined with the company's development status, first proposed five issues on how to further strengthen the on-site management, enhance product technology and quality, expand foreign trade business, strengthen product cost accounting, broaden product application areas and market coverage. Subsequently, objective, comprehensive and detailed comments were given to the current production and operation work reported by the responsible persons of various industries, and the following specific work requirements were proposed:

First, take the product structure as the main line, and implement the industrial management and operation mode of the business division with fine decentralization as soon as possible.

For an enterprise, the success or failure of the operation is not only affected by factors such as capital, technology, market, etc., but also the company's own operation mode. At present, the company's three traditional industries have a large number of new technologies and new products. More than 90% of the leading products belong to the category of mechatronics and national key support, but there are some new products with different degrees of technology without market or industrialization. Development phenomenon. The reason is that the key is still constrained by its own organizational structure and industrial operation mode, resulting in rigid management, failure of various functional departments to respond to changes, and rapid response to changing markets. At this meeting, Sun Dong asked all sub-subsidiaries to take precautions. They must change from the management model to respond to changes in the market environment, and establish a vertical and horizontal management system. According to industry correlation, the product structure is the main line, and the business is implemented. The departmental industrial management and operation model, clear division of powers and responsibilities, give more departments more initiative and flexibility, adjust strategies according to the rapidly changing environment and improve the efficiency of industrial operations, and accelerate the commercialization of various major scientific research achievements. As soon as possible to achieve the scale, production and industrial capacity, open up new market space and occupy the high-end market. Among them, Jianji Branch will set up four major workshops: vertical and horizontal shear production line, composite equipment, welding equipment, cold-form forming equipment and construction and non-construction. The textile machinery branch will set up two major equipments, cotton spinning and chemical fiber. In the business department, Hangzhou Special Auto will set up two business divisions, namely tank-type vehicles and boom-type vehicles, and implement independent accounting and assessment mechanisms for production, supply and sales for each business unit, and ensure product market coverage and occupancy rate to ensure product coverage. Business growth.

Second, take the industrial layout as an opportunity to further strengthen the internal management of the production site to minimize management costs.

From the current situation, the external environment is unlikely to have a big improvement in the short term, and internal promotion is particularly important. After implementing the business department system, Sun Dong asked each branch (subsidiary) company to arrange and match the resources of the three traditional industries, such as production workshops, operating sites, personnel, etc., and the textile machinery branch should strive to relocate at the end of November this year. The company's Caoxi production plant and the manufacturing department's gold processing workshop should speed up the process of technological transformation. At the same time as the industrial layout, the company will organize a core team of production and operation management to go to excellent enterprises for research and study, and learn from the advanced experience and practices of the scientific development of the brothers. Further improve the fine-grained management, technical management, and human resource management of the production site. At the same time, after the collection of business premises, the company will focus on the procurement and supply of each sub-subsidiary company and the international trade business to the relevant functional departments of the headquarters, and implement intensive management on the basis of flexible operation to further simplify the management process and realize resources. Optimize configuration and sharing to minimize management costs.

Third, continue to implement differentiated innovation and development strategies to further enhance product technology and meet different customer needs.

In the current domestic and international economic environment, enterprises can only respond to the rapidly changing market environment by continuously implementing differentiated innovation and development strategies. Sun Dong requires each branch (subsidiary) company to do the following work around the core business priorities:

First, we must earnestly grasp the existing business of the three traditional equipment industries. We are committed to the combination of independent innovation and external joint research and development. The focus of product development is toward energy-saving and environmentally-friendly, leading the industry's technological progress and development. And further improve product quality and service, enhance product technology content through technological innovation and business innovation, improve the core competitiveness and management efficiency of enterprises, find new points of traditional industries, and calmly deal with the economic cycle.

The corrugated board production line of Jianshe Branch should assist the relevant departments of the industry to formulate industry standards and speed up the progress of entering the market; concentrate on the research and development of medium and heavy plate cold forming equipment; the composite equipment focuses on the production line of phenolic composite board. More environmentally friendly and more energy-efficient development. And after the aforementioned products have a certain degree of industrialization, the establishment of the business unit will operate independently.

The main products of the textile machinery branch set up two divisions of chemical fiber and cotton spinning, and the coated wire machine should ensure the leading position of the market; the polyester texturing machine should increase the market expansion, as the new profit growth point of the textile machine; the nylon texturing machine ensures At the end of December this year, the prototype was completed. On the basis of completing 28 technical upgrades, the air-jet spinning machine should further enhance its technical advantages and consolidate and expand production and sales.

The leading products of Hangzhou special steam have set up two business units, namely, cans and arms, and in the current many new products, we must focus on 2-4 leading products to establish a brand effect in the industry. For the existing tank-type vehicles, we must obtain the qualification of high-pressure pressure vessel production as soon as possible, and prepare the company for rapid entry into the chemical equipment manufacturing field. Focus on the bridge inspection vehicles and accompanying bridges, and give full play to the advantages of the company's welding technology. The above-mentioned parts are the breakthrough points and participate in the supporting of engineering machinery and equipment.

Second, according to the company's own industrial characteristics, the development focus will be more focused on product-related industry extension, to achieve extensional development, to improve the ability to respond to the impact of the existing industry cycle, thereby comprehensively improving the profitability of the main business. The textile machinery branch will follow the development of the backward direction of the machinery; the construction machine branch will carry out related business for the steel mill or jointly develop new energy-saving related products; Hangzhou special steam should make full use of the technical platform of Jinggong new materials and conduct forward-looking chemical industry. Equipment development.

The third is to introduce key core design and technical personnel in a flexible way, and improve the overall quality, technical team building and technical management capabilities of the three traditional industrial technology developers as soon as possible. For the introduction of high-end process technicians, it is realized in various flexible ways such as project contracting, temporary hire, introduction, recruitment, and consultant.

Fourth, in terms of marketing, the company will gradually transform its enterprise model innovation from product provider to service provider on the basis of specialization.

Fourth, make full use of the advantages of brand channels, actively expand foreign trade business, and further enhance corporate profitability.

At present, the company's traditional industries, in addition to building materials machinery has built a foreign trade sales platform and has channel advantages, textile machinery, special vehicles, two major types of business are in their infancy, in response to the analysis of the international market situation and the development of new market areas, the next stage, Sun Dong asked all sub-subsidiaries to pay close attention to the timing of the recovery of the local real economy, further develop the business capabilities of the Ministry of International Trade and import and export companies, and increase the three traditional industries, especially the two major businesses of textile machinery and special vehicles. Export strength.

First, further change the marketing model, establish an export-oriented idea of service sales as the main channel, actively participate in domestic and foreign mainstream exhibitions, make full use of professional website information release, increase product promotion and sales channel construction, and change the tradition through multiple channels and measures. The product export business model ensures rapid growth of export products. Second, continue to consolidate the existing export market base, grading and sub-regional integration of international sales channels, and taking the initiative to attack according to the needs of the target market, sending technical and service personnel to on-site service sales. Focus on South America as the target market, and pay close attention to the Middle East and Eastern Europe markets. The third is to further enhance the capabilities of foreign agents, give maximum support in product prices, technology and after-sales service, and work together to open up foreign markets.

The economy has a rainy day, the cycle has a cycle, resisting the recession and enjoying prosperity, is the only way for every enterprise to lead the industry. Looking at history, we have seen companies that have a hundred-year-old foundation, all of which have experienced ups and downs, and have risen and fallen a few times. Therefore, the more you are in the lows of the industry, the more you must strengthen your confidence, work together, and make full use of your own favorable conditions to creatively carry out various tasks. We believe that after the baptism of the economic cycle, through the company's series of advancing with the times, fruitful changes and the joint efforts of all the elites, Jinggong Technology will surely seize the opportunity to achieve better and faster market recovery. development of.